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Tagwalk Wants to Be the Google of Fashion You may not have heard of it, but this French start-up says it has created fashion’s first search engine. From left, Margaux Warin and Hugo Bassani with the Tagwalk founder, Alexandra Van Houtte, in the company's office in Paris.CreditMaxime La for The New York Times Four years ago, Alexandra Van Houtte was a fashion assistant in Paris. She would sit in the back offices of magazines like Grazia, Glamour or international editions of Vogue for countless hours researching and cataloging looks for fashion shoots. The

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"As consumers continue to evolve the way they shop, retailers will pay attention and modify their strategies to align with the needs and wants of their customer base." Marshal Cohen, chief industry analyst at the NPD Group, said retailers are focused on dealing with online competition and working harder at "creating a better and more satisfying in-store experience." This includes a sales team that's better trained and making sure popular merchandise is always in stock. The ability to buy-online and pick-up at the store is one example of using technology to improve the brick-and-mortar shopping

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